A Buyer’s Agent on Your Side of the Table
The buyer’s agent for technology: advisors who work for you, not the supplier, from the first call through each renewal.
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Why David Bailey Built TREU
He knows the other side of the table: he has run sales organizations. In 2023 he founded TREU Partners to represent buyers instead.
“The person advising you on technology should not be the person selling it to you.”
He has run sales, operations and engineering teams, founded six companies and taken part in ten M&A transactions, including leading buy-side diligence for a CEO, CFO, board and investors. Since 1999, he has built and led teams sourcing enterprise technology for mid-size and large enterprises. He is a U.S. Navy veteran and spent seven years in naval aviation before his career in technology.
David BaileyFounder and Managing Partner
How We Work
Athletes have agents. So do actors. Technology buyers should too. TREU is the buyer’s agent for technology.
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We represent you, not the supplier.
TREU is paid by the supplier you select, never by you.
Read how TREU is paid -
You pay the same price as going direct.
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We tell you what you need to hear, not what you want to hear.
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We look for the right supplier the first time, for a relationship that lasts.
Our Advisor Team
TREU is led by David Bailey and draws on a broad team of specialist advisors: engineers, subject-matter experts and research analysts across the technology categories we source. We bring in the right specialist for each decision, and one firm stays accountable for the result.
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Network and wireless engineers
Routes, circuits, Wi-Fi, private wireless and in-building coverage.
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Cybersecurity specialists
Security architecture, and how each supplier’s offer holds up against it.
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Cloud and FinOps analysts
Cloud, SaaS, licensing and AI spend, and the contract commitments behind that spend.
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Contract and commercial specialists
Pricing, terms, renewals and the redlines your legal team reviews.
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Research-backed IT strategy advisors
Strategy and governance, backed by an established research methodology.
Who We Serve
Large US-headquartered public and private companies in technology, legal, banking and finance, oil and gas, energy, healthcare and manufacturing, wherever their sites are. TREU is based in The Woodlands, Texas.
TREU Partners is part of TREU Holdings.